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Consle Consle
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7 years ago
The part of the media plan that states measures of goal achievements and the rationale for choices is the:
A) marketing analysis.
B) advertising analysis.
C) media strategy.
D) justification and summary.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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#1
7 years ago
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