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bongua185 bongua185
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6 years ago
Reach and frequency are, in essence, the same thing, because they show how many people encountered an advertisement during a given time period.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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6 years ago
Thanks
Jadakiss
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Yesterday
Thank you, thank you, thank you!
Ifekwunigwe
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2 hours ago
Thanks
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