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Consle Consle
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6 years ago
Describe opportunities to see (OTS) and gross rating points (GRP).
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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wrote...
6 years ago
Opportunities to see (OTS) identifies the cumulative exposures achieved in a given time period. Gross rating points (GRP) measure of the impact or intensity of a media plan. GRPs are calculated by multiplying a vehicle's rating by the frequency or number of insertions of an advertisement.
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