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Sitki Sitki
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Posts: 1536
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6 years ago
Television advertising rates are primarily determined by:
A) Nielsen ratings.
B) television share.
C) frequency and reach.
D) GRPs.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 85 times
1 Reply

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6 years ago
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