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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
Nielsen ratings are used to measure effective reach and effective frequency for television campaigns.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 54 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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