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Consle Consle
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Posts: 1039
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6 years ago
If effective reach and/or effective frequency are too high:
A) the company needs a larger advertising budget.
B) the company spent all of its advertising budget.
C) some of the company's budget is very likely being wasted on extra exposures.
D) the company may need to choose additional media for future ads.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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