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Sitki Sitki
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6 years ago
What are the primary benefits of out-of-home advertising? The primary problems?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
The advantages of out-of-home advertising are that it is large and spectacular, key geographic areas can be selected, it's accessible for local ads, low cost per impression, broad reach, and high frequency on commuter routes. The disadvantages are: legal limitations, short exposure time, brief messages, little segmentation is possible, and clutter on highly traveled routes.
Sitki Author
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6 years ago
Thanks
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