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bongua185 bongua185
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6 years ago
What are the primary disadvantages of radio advertising?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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wrote...
6 years ago
The disadvantages are short exposure time, low attention, few chances to reach a national audience, and target duplications when several stations in a region use the same format.
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