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Consle Consle
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Posts: 1039
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6 years ago
A value-added incentive should be designed to inspire a short-term purchase rather than trying to influence long-term buying habits.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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