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Sitki Sitki
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Posts: 1536
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6 years ago
Keys to effective text message advertising include:
A) utilizing web analytics to create targeted messages.
B) gaining the permission of the mobile owner and careful timing of the message.
C) brand engagement and geo-targeting.
D) understanding the social and shopping nature of mobile phone users.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
B
Sitki Author
wrote...
6 years ago
Yup, correct Slight Smile
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