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Consle Consle
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Posts: 1039
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6 years ago
Interactive marketing is:
A) developing marketing messages that create two-way communication with customers.
B) providing interactive games for customers to play.
C) the ability of a website to visually display a product, such as clothes on a person.
D) when customers give permission for marketers to send emails and other types of correspondence to them.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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