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Home Q & A Board Other Fields Homework Help Business Marketing
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Sitki Sitki
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6 years ago
Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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Sitki Author
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6 years ago
Thanks
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