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bongua185 bongua185
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6 years ago
Content marketing, or branded content, has each of the following characteristics except:
A) offer information and solutions to customers and potential customers.
B) make the content authentic.
C) provide content that is shareable.
D) integrate the information with the brand's offline advertising campaign.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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