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Company leaders should never respond to negative comments posted to blogs because doing so gives the ...

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Company leaders should never respond to negative comments posted to blogs because doing so gives the ...

Company leaders should never respond to negative comments posted to blogs because doing so gives the comment credibility.

True or False?

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

Read 72 times

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