Which word-of-mouth communication is provided by individuals who are seen as thought or opinion ...

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Which word-of-mouth communication is provided by individuals who are seen as thought or opinion ...

Which word-of-mouth communication is provided by individuals who are seen as thought or opinion leaders within their social circles or as experts within a particular field?
A) Biased marketing
B) Opinionated marketing
C) Influencer marketing
D) Brand loyalty marketing

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Sitki Author

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5 years ago

Yup, correct Slight Smile

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