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Sitki Sitki
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6 years ago
Companies normally select brand ambassadors for buzz marketing programs based on:
A) the age, income, and gender matching the brand's target market.
B) the level of acceptance of new products and new technologies.
C) devotion to the brand and the size of their social circles, families, reference groups, and work associates.
D) their knowledge and experience with the brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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Sitki Author
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6 years ago
Correct again
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