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Sitki Sitki
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6 years ago
In stealth marketing programs, brand ambassadors show and talk about a product to others:
A) without disclosing their true relationship with the brand.
B) and only disclose their relationship with the brand when asked.
C) after revealing their relationship with the brand.
D) only when they are asked by other individuals.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Sitki Author
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#2
6 years ago
Yup, correct Slight Smile
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