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Sitki Sitki
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6 years ago
Funds devoted to in-store marketing is:
A) a very small percentage of the total advertising and marketing budget.
B) a significant percentage of the total advertising and marketing budget.
C) based on the expected increase in sales.
D) determined by how much retailers use the point-of-purchase displays furnished by the manufacturer.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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6 years ago
Thanks
SupremeDJ
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Yesterday
This helped my grade so much Perfect
MLynneMcMillan
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2 hours ago
Smart ... Thanks!
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