Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found: During which period did product show blends for products such as the Strawberry Shortcake toy make regulation
more difficult and enrage regulators?
a. World War II and the 1950s
b. The Designer Era
c. The 1970s
d. Peace, Love, and Creative Revolution
Question 2It is more complex to export services than it is to export physical goods.
Indicate whether the statement is true or false
Question 3An advantage of magazines is that they are synergistic with digital media.
a. True
b. False
Indicate whether the statement is true or false
Question 4Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found: Ads that first showed the male domain as the office and the feminine space as the home were a
part of the _____ era.
a. World War II and the 1950s
b. Great Depression
c. 1920s
d. peace, love, and the creative revolution
Question 5Since services tend to be difficult to evaluate, manufacturing and agriculture are still the driving forces in the world economy.
Indicate whether the statement is true or false
Question 6Pay-for-inquiry advertising is a payment scheme in which the medium gets paid by advertisers based on the number of inquiries received in response to an ad.
a. True
b. False
Indicate whether the statement is true or false
Question 7Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found: Ads of a particular era focused on the product itself, using lots of copy while lacking the real-world
context of accurate information. This is a dominant characteristic of the era.
a. designer
b. peace, love, and the creative revolution
c. World War II and the 1950s
d. P.T. Barnum Era
Question 8Group-oriented cultures place more importance on social hierarchy and the welfare of primary reference groups such as family and friends.
Indicate whether the statement is true or false