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Home Q & A Board Other Fields Homework Help Business Marketing
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Sitki Sitki
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6 years ago
In calculating lifetime value, the cost of acquiring a customer is typically determined by dividing the total marketing and advertising costs by the firm's total number of customers.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Sitki Author
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5 years ago
Thanks
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