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bongua185 bongua185
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6 years ago
Typical goals for frequency or loyalty programs include each of the following except:
A) build brand parity.
B) induce cross-selling to existing customers.
C) differentiate a parity brand.
D) preempt the entry of a new brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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bongua185 Author
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6 years ago
Thanks
jcarter
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Yesterday
Correct Slight Smile TY
hmonier
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2 hours ago
Helped a lot
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