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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
The primary role of a trade promotions program is to:
A) build brand equity.
B) encourage trial purchases.
C) pull products through the channel.
D) push products through the channel.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
africa143
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Yesterday
Correct Slight Smile TY
Ifekwunigwe
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2 hours ago
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