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Consle Consle
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Manufacturers use each of the following arguments against paying slotting fees except:
A) they are a form of extortion.
B) the fees favor new companies.
C) manufacturers are forced to pay millions of dollars that could be used for advertising, sales promotions, and other marketing efforts.
D) the fees favor large manufacturers over small manufacturers.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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