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bongua185 bongua185
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6 years ago
Cause-related marketing is:
A) a type of internet intervention.
B) a program that ties marketing to a charity or non-profit organization.
C) the same thing as green marketing.
D) causing buyers to want to buy a product due to an effective cross-promotion.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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6 years ago
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