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Sitki Sitki
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6 years ago
Cause-related marketing integrates a marketing program with some type of charity in order to generate goodwill.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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