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Home Q & A Board Other Fields Homework Help Business Marketing
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Sitki Sitki
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6 years ago
An apology strategy is a proactive impression management technique that is often used by companies when negative events occur.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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Sitki Author
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6 years ago
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Just got PERFECT on my quiz
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