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Consle Consle
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6 years ago
If a company uses an apology strategy in a negative crisis situation, it will only work if the public believes the apology is sincere and heartfelt.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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6 years ago
You make an excellent tutor!
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