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Sitki Sitki
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6 years ago
An apology strategy to manage a negative publicity situation should include each of the following elements except:
A) names of individuals who were responsible for wrong behavior.
B) rejection of the inappropriate behavior.
C) approval of the appropriate behavior.
D) offer of compensation or penance to correct the wrong.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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#2
6 years ago
Yup, correct Slight Smile
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