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Consle Consle
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6 years ago
If a company uses an apology strategy in a negative crisis situation, it will only work if the public believes the apology is sincere and heartfelt.

True or False?
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Consle Author
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6 years ago
this is exactly what I needed
larrybrads
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Yesterday
Good timing, thanks!
Goku935
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2 hours ago
You make an excellent tutor!
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