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Consle Consle
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6 years ago
Apology strategies are most often used in situations in which:
A) the violation was a major situation affecting a large number of people.
B) the violation was minor or the company cannot escape being found guilty.
C) an individual within the company has acted inappropriately, but the company itself has not.
D) legal charges have been filed against the company or someone in the company.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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