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bongua185 bongua185
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6 years ago
The FTC test of substantiation requires:
A) a comparison of marketing claims made by competing firms.
B) the use of a code of ethics.
C) data, facts, or competent and reliable evidence.
D) testimony from an expert in the field.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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bongua185 Author
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6 years ago
Helped a lot
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This helped my grade so much Perfect
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Thanks
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