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Sitki Sitki
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6 years ago
When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is which form of marketing?
A) Allusion
B) Incidental
C) Distractive
D) Saturation
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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