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Sitki Sitki
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6 years ago
Describe the terms "reliable" and "valid" with regard to the principles of position advertising copytesting (PACT).
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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Sitki Author
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#2
5 years ago
Yup, correct Slight Smile
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