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Sitki Sitki
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6 years ago
Which online metric evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?
A) Click-through rate
B) Copytesting
C) Emotional reaction tests
D) Monitoring web chatter
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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Sitki Author
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6 years ago
Good timing, thanks!
Tabitha.davis
wrote...

Yesterday
Thanks
kater28
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2 hours ago
Thanks
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