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Consle Consle
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6 years ago
To measure when customers make inquiries through toll-free telephone numbers, email, website, or social media platforms, marketers use:
A) response rates.
B) changes in sales.
C) scanner data.
D) number of inquiries.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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