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What is double targeting? Why is it important in today's environment?

birdseye

wrote...

Posts: 835

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6 years ago

What is double targeting? Why is it important in today's environment?

What is double targeting? Why is it important in today's environment?

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

Read 32 times

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Alex59

wrote...

#1

6 years ago

Double targeting involves developing a marketing strategy that reaches both genders effectively. Families today have changing roles and responsibilities for family members. Presenting traditional roles alone could greatly limit a company's market and/or even offend its target audience.

birdseye Author

wrote...

#2

5 years ago

Thanks for the response

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