× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
b
2
M
2
V
2
f
2
c
2
c
2
K
2
New Topic  
birdseye birdseye
wrote...
Posts: 835
Rep: 3 0
6 years ago
What is "greenwashing?"  Why should we care about it as marketers?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 41 times
2 Replies

Related Topics

Replies
wrote...
6 years ago
Green washing is the exploitation of environmental ideas in order to make a company look good.  Given the demand by consumers for products that are environmentally friendly, it is easy to represent as such merely with the colour of product packaging.  Claims need to be clearly explained and proven.  As marketers, misrepresenting a product can result in losing customer sales, trust, as well as fines.
birdseye Author
wrote...
6 years ago
This answers my question
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  807 People Browsing
Related Images
  
 220
  
 2457
  
 633
Your Opinion
Who will win the 2024 president election?
Votes: 119
Closes: November 4

Previous poll results: Who's your favorite biologist?