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ShadyAh ShadyAh
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6 years ago
The main difference between organizations and consumers as buyers is that organizational buyers exhibit more rational behaviour, while consumers do a lot of buying based on emotion.
a. True
b. False
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
You make an excellent tutor!
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Good timing, thanks!
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