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birdseye birdseye
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Posts: 835
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6 years ago
List and discuss the three common variables of a strategic (or corporate) plan.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
Objectives (statements of what is to be accomplished in terms of sales, profit, market share, or other measurements), Strategies (statements that outline how the objectives will be achieved), and Tactics (action-oriented details on implementation).
birdseye Author
wrote...
6 years ago
This answers my question
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