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ShadyAh ShadyAh
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6 years ago
Both the Walmart and Harry Rosen brands offer the same type of positioning strategy. They are examples of
a. comparative positioning.
b. lifestyle positioning.
c. leadership positioning.
d. price positioning.
e. head-on positioning.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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6 years ago
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