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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
For an established brand in growth or mature markets, the objective is to stand out from competing brands.  In this case, the advertising objective would focus on
a. encouraging trial purchase.
b. attracting new target markets.
c. creating interest.
d. creating awareness.
e. encouraging preference.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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PaLYaCoPaLYaCo
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6 years ago
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