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ShadyAh ShadyAh
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Posts: 534
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6 years ago
The basic selling idea and primary benefit of Vaseline Intensive Care Lotion is that it leaves a person's skin feeling very soft.  This would be that product's
a. key benefit statement.
b. slogan.
c. creative objective.
d. advertising objective.
e. positioning.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNx
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6 years ago
a
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