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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
Many new products employ a teaser strategy where advertising is scheduled at low levels initially and increases steadily as time passes.  This strategy is called a
a. skip schedule.
b. pulse schedule.
c. build-up schedule.
d. blitz schedule.
e. seasonal schedule.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the response
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