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ShadyAh ShadyAh
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6 years ago
Which of the following is the biggest threat to the use of television as a preferred medium?
a. The number of hours a week a person spends watching TV is decreasing.
b. Consumers do not generally perceive television to be the most influential form of advertising.
c. TV audiences are very fragmented.
d. Clutter in television advertising continues.
e. The majority of Canadian households use PVR technology to skip commercials.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
Just got PERFECT on my quiz
novae
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
hmonier
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2 hours ago
this is exactly what I needed
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