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ShadyAh ShadyAh
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6 years ago
Explain the difference between inbound telemarketing and outbound telemarketing.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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wrote...
6 years ago
Inbound telemarketing refers to calls received by an order desk, a customer inquiry and call generated from toll-free numbers.  Outbound telemarketing refers to calls made by a company to customers to develop accounts, generate leads or close a sale.
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