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birdseye birdseye
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6 years ago
Many manufacturers do not select product sampling as a sales promotion strategy
a. because product sampling has no proven effect on trial purchase.
b. because sampling is difficult logistically.
c. because the redemption rate for product samples is low.
d. due to the high costs involved.
e. due to the difficulty in producing samples.
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Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
5 years ago
This answers my question
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