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birdseye birdseye
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6 years ago
While advertising is primarily concerned with product image, public relations concerns itself with
a. delivering services.
b. customer needs.
c. public understanding and acceptance.
d. brand equity.
e. features and attributes.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the quick answer
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