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birdseye birdseye
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6 years ago
When Microsoft develops advertising designed to convey a favourable image of its company among its various publics it is developing
a. public advertising.
b. image advertising.
c. corporate advertising.
d. advocacy advertising.
e. mass advertising.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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birdseye Author
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6 years ago
this is exactly what I needed
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This site is awesome
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