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ShadyAh ShadyAh
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Posts: 534
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6 years ago
Giving a product free to a group of trendsetters who in turn promote the product to others by word-of-mouth is called
a. product placement.
b. publicity.
c. sponsorship.
d. advertising.
e. product seeding.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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