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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
Fashion designers often give their fashions to celebrities for free, hoping that the celebrities will talk about the product to others.  This is an example of
a. advertising.
b. publicity.
c. product placement.
d. sponsorship.
e. word-of-mouth marketing.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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birdseye Author
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6 years ago
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